Did you know that you are a Salesman?

I have some thoughts rolling around in my mind today that I wanted to share. It may be due to the fact I just got off a recorded tele-seminar that I listened to between Perry Marshall and Dan Kennedy. [if you Google each of them you will find out about the proven systems they teach when it comes to marketing and sales letters.]

Most of the call focused on sales letters being Salesmanship in print, business owners doing direct mailing of sales letters as well as emails and on-line marketing. It focused more on big business than the single small business owner that is struggling to make ends meet.

However, one point jumped out at me. Someone on the call asked a question thankfully about how to do a short add or classified. Yea! That's it! I listened closely and what I heard was very good. After all, eBay sales "letters" have to be short as do classifieds in the newspaper. You don't have readers that are willing to read through 18 pages of information before they make their choice. In 18 pages you could convince them, sure, but they wont stay there that long.

So you have to be able to do it right away. As soon as a person looks at your headline or title; what do they see? What do they think? Does it answer their questions? These are things you have to keep in mind.

Okay; the point that jumped: Dan Kennedy answered the question along these lines. He said that you need to ask yourself this question;

"If your Title had an 800 number attached to it, would anyone call?"

Ooooo what a good question. I hadn't thought of that before. And it really makes you think, to use your mind and see what you can come up with.

Now the next step is to apply this to things you sell on eBay. How can you set up the title for your auction with this in mind? The example used was one that has run for 50 years +/- a couple and is still making money today.

Very simple and to the point. "Corns gone in 8 days or your money back!"

It labels the problem, gives and answer with a time frame and removes risk.

Now it's time to do some testing.... :-) And have some fun! How can you use this proven idea and concept to sell your Breyer Models on eBay?

Will you join me?

Until next time,
Bonnie
www.breyerhorsecollectors.com

Breyer Model Horses up For Sale

I wanted to leave a quick note that we are starting to list a few of the Breyer Models we have for sale with More Than Equine on eBay~ http://www.morethanequine.com/

One of the Models that will be going up shortly is Rawhide, he is the 1995 Breyer Tour Model and is in Near Mint condition with a few shiny rubs on his left side and a small rub on his top lip as well as a few dark marks on his nose. I have not yet tried to remove them.

You can see his own information on Breyer Horse Collectors at: http://www.breyerhorsecollectors.com/breyer-mustang-appaloosa.html If you have any questions or would like additional pictures before he goes on eBay, just let me know.

My goal is for this blog to be a useful tool for Collectors to use. If you would like to set up a blog, let me know. I am certainly no expert at this point, but I am more than happy to share everything I have learned by creating and using these tools.

Thank you and have a great day!

Bonnie

Welcome to the Breyer Horse Collectors Blog

Thank you for checking out our Blog!

Being that this is the first official blog for the BHC (Breyer Horse Collectors), I thought I would give you a bit of insight as to what this is for.

First - Keep in mind that I myself am technically challenged and there may be some learning on my end as we get this going. With that in mind, if you can be patient and learn with me, I believe this blog will be a benefit for everyone who takes part.

Second - My purpose for this blog is to have an area available to get to know you as a fellow Breyer Collector. For us to share thoughts, idea's, challenges and maybe find some answers. There will be information posted on this blog that will not appear on the BHC site. Some of the information may relate, but it will be and should be different at the same time.

Third - I would love for you to take part. Do you have questions? Do you have a comment? Blog it!

Fourth - Spread the word. Let your friends and contacts know about this blog as well as the website itself. The blog is here to learn about and help Collectors of Model Horses around the world.

Fifth - This is the blog of the first website that offers answers to all the "why's" of Collecting. From, buying, selling, showing, customizing, there are always questions. It is our purpose to help answer questions from each of these areas of Collecting Model Horses.

With that, I hope you enjoy and take part.

Blessings,

Bonnie - Breyer Horse Collectors